Pragmatic Play, a renowned software developer and content supplier to the iGaming industry, has launched its new sport betting product in Spain through the partnership with the local service provider DAZN BET. The deal representing a milestone in the operations of both partners will see the provider’s Sportsbook product rolled out on the operator’s platform together with the Pragmatic Play’s flagship Slot, Live Casino and Virtual Sports iGaming products.
Indeed, the launch of the landmark Pragmatic Play’s Sportsbook products has been built on the mutual collaboration on the supply of the developer’s full-service portfolio of player-favorite titles. The deal is aimed to anchor the leading positions of both companies in the active Spanish market orbiting around the soccer and basketball leagues featuring some of the most popular teams and players in the world.
Such an abundance of sports events and the associated wagering opportunities seem to be a key driver for Pragmatic Play to launch its sports wagering product in Spain. Also, the studio’s latest development testifies about the company’s commitment to align with the industry trends to be able to grow further. The deal entered with DAZN BET therefore represents a milestone in Pragmatic Play’s product development and operating strategy. The Sportsbook has been integrated to DAZN BET using the Player Account Management (PAM) Platform technology provided by Pragmatic Solutions.
Such a combination will make the Sportsbook product available to all operator’s licensed for the Pragmatic Solutions PAM that already in October helped DAZN BET to see the record monthly turnover. With the launch of sports wagering product and its addition to the Slots, Live Casino, Bingo and Virtual Sports verticals, the PAM technology is now propelling a total of five segments on the DAZN BET platform to ramp up the operator’s competitive advantage.
”Unforgettable Sports Betting Experience”
Gareth Crook, VP of Sports at Pragmatic Play, reportedly said: “Pragmatic Play’s collaboration with DAZN BET is something we’ve been incredibly excited about since we announced our intention to power its disruptive sports betting market entry. We’re now seeing the fruits of our labor come to life for the first time. We are proud to be associated with this flagship brand and have no doubt that DAZN BET will establish itself as a leading operator in the country, powered by Pragmatic Play’s Sportsbook.”
Simon Gatenby, CMO at DAZN BET, added: “Pragmatic Play has a reputation for technical and creative excellence, and we’re thrilled to be the first operator to utilise its Sportsbook offering. Working in tandem with Pragmatic Solutions, we’re confident that our customers in Spain will love the new platform, and that we’ll give them an unforgettable sports betting experience.”
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