Pioneering game development company and leading provider of cutting-edge scratch game solutions NeoGames S.A. has been driven by technological developments since the 2005 launch of its operations to secure constant global expansion. The trend continues with the latest deal between its vertical Pariplay and the Hard Rock Bet platform, an online arm of Hard Rock Digital in New Jersey. The deal is set to expand the group’s presence in the North American market with the premier content ready to launch from the Pariplay slot game studio Wizard Games through its Fusion aggregation platform.
Terms of Partnership
Under the terms of the partnership, Wizard Games will enable Hard Rock Bet players in New Jersey to access the studio’s extensive library of innovative slots packed with features. The deal will see the provider’s top-performing titles like Spirit of Mustang, Dragons of the North and Wolf Riches going live with the operator with more titles still to be added through the Fusion aggregation platform.
The launch is expected to reinforce the Wizard Games’ foothold in New Jersey, one of the key North American markets, as the studio continues to build partnerships in the jurisdiction, as well as across other North American regions and markets. The provider’s game portfolio has already been available to players in Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada.
The partnership with Hard Rock Bet platform comes after Hard Rock Digital recently launched the platform in New Jersey to bring a high quality online experience to players in the state. Hard Rock Bet will add the Wizard Games’ content to a wide range of its offerings of classic titles and the content included in the casino floor at Hard Rock Hotel & Casino Atlantic City.
North American Expansion
On the other hand, Wizard Games has established its reputation across key European markets. The inclusion in the Pariplay and NeoGames operations has helped the studio to extend its reach to a wider audience. The developer is now partnering with many key operators across North America to secure further growth, with the latest New Jersey deal confirming the strategy.
Tsachi Maimon, President and Head of iGaming at NeoGames, reportedly said: “New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital. We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership.”
Grant Williams, Senior Vice President of Casino at Hard Rock Digital commented: “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey. With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can.”
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